How did the Winnipeg Blue Bombers get their name?

Question

How did the Winnipeg Blue Bombers get their name?

Answer 1

The name of the Blue Bombers team came from then a young (now legendary) Winnipeg sports writer Vince Leah. Playing a 1936 exhibition game against the University of North Dakota, Leah remarked in an article that, “These are the Blue Bombers of Western football”.

The phrase was in part referenced from then heavyweight boxing champion Joe Louis who was known as the "Brown Bomber".

From that day, the Winnipeg Football Club has been known as the Winnipeg Blue Bombers. Contrary to some TV and local radio commercials, no beer company had any part in naming the team.

Answer 2

They got their name from the beer ... Labatt Blue