How do I find sponsership for a radio show?

Question

I am looking into putting a radio talk show together. How do i go about getting sponership?

Answer 1

Cart before the horse. You have to have the show before you can sell the ads. That doesn't mean you can't do a little research, ask some local merchats if they'd support a show of the type your considering. If you get a couple, that willl help you sell the idea for the show to a station. As Mr M says, put a presentation together (be sure to use spell check).

BUT (big but) how much experience have you had? Have you ever done any kind of radio? Best to get some experience as an intern or fill-in DJ or promotions assistant first, then move into an on-air position, have a chance to figure out how it all works, then perhaps after a few years you'd be ready for a professional talk show. If interested, there's more after my signature - my "Guide to Getting Into Radio."

Good luck.

-a guy named duh

OK, here's my brief version on how to get in radio. Take it from one who started this way. If you want to try radio as a possible career choice, It's easy, really easier than most think. Go to all the local radio stations and tell them you're willing to do anything for little or no money (at first). Including interning (though those are usually for current college students in a broadcasting major). In a big city, that's going to be more difficult than a smaller town, but not impossible.

Maybe they need a Gofer, or a production or promotion assistant. In the old days you used to be able to 'hang out" at a station. That's still a possibility (usually at night) in a small town, but in a bigger city, it's hard because the stations are in office buildings. Anyway, so maybe you get a Gofer or promotion assistant job. Or maybe you're just the kid who hangs out and will go get burgers. Then as people leave for bigger better gigs, you move up. Radio's a very fluid business. People move a lot. Because the only way to really get promoted is to go to a bigger market.

Give it a try. You've got nothing to lose. Study all the stations where you live. Visit some of the websites I'll put below. Go around to all the stations (obviously start with the ones where you like the music - but don't leave out religious stations, foreign language stations etc. anything to get experience and something legit on your resume). Because you've studied the station and listened to their format, you'll impress them with your knowledge; go to the remote broadcasts and get to know the promotion people - the ones hanging banners, in the tent and handing out bumper stickers.

Sooner or later someone will leave and you can say, "Hey, I can do that, I want his job now that he's leaving." It's important you have a driver’s license & clean record, 'cause you'll be driving the station van. Go 4 it!

Also, many colleges and some high schools (especially magnet schools) have radio courses of study and there are private vocational schools like Columbia School of Broadcasting. Emerson College in Boston is the premiere Media College in the US.

If you are interested in a career in radio, check out this great scholarship program from the John Bayliss Broadcast Foundation. It could mean $5,000 towards your tuition!

www.baylissfoundation.org

Maybe you can turn another skill, with accounting, traffic, or engineering into an off-air career. Sales, though not as popular with young people, is a great way to get into radio even if you don't have a great voice. You'll also make more money and work steadier hours - but it's not as glamorous. Radio stations also need salespeople, acountants and business managers.

Free Radio Newsletters:

www.AllAboutCountry.com

www.AllAccess.com

www.insideradio.com

www.radio-info.com

Answer 2

First have the idea presentation ready. Then simply contact the proper departments in local radio stations.

Read here for help-full information (don't mind the name of the website)

http://www.christianmedianetwork.com/rad...