Me and some friends have recently started a website (xaphan.us)dedicated to electronic dance music and have been streaming live DJ mixes. We are still extremely small with barely any listenership, and I would like to start a record label. But don't even know where to start. I think the obvious would be to start promoting like mad, but I am not sure what would be the best and most successful way of promoting in order to turn this into a business rather than a hobby. Should I get a trademark on our name? Any advice on how to go about this in more of a business manner rather than just a side project for fun. I know in the beginning, I will have to spend money to get it up and running. I am Lost and don't know where to start.
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