Question:

How do I spark interest for my radio show?

by  |  earlier

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I'm a dj at my college radio and it seems no one is interested in it. Flyers aren't helping and word of mouth seems to be going no where. I need new ideas so I could build a fan base. Any suggestions?

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8 ANSWERS


  1. You've heard it a million times, BE YOURSELF. That being said, read the news everyday. Talk about what people are talking about. Then, put a funny, or informative spin on it. SHOW PREP IS KEY. I've worked in radio for over 10 years, with hundreds of people and EXACTLY 2 of them could put on an entertaining show with no show prep. And finally, don't worry so much about how many listeners you have at this point. Right now your focus should be getting comfortable on the air. Can you handle people telling you "YOU SUCK"? Can you write copy? Can you sell yourself and be completely comfortable with it? GOOD LUCK! You'll need it.


  2. even if i give u suggestions they might not be great for your demographic.. i say do a face to face poll/survey...get some people, go around the campus ask them what they are interested in. ask them what they would like to hear in your show

  3. Flyers do help if you do them right.  Get a 100% shocking, offensive, or hilarious picture and let that be the only thing on the flyer, then at the bottom just say "my show whatever night at this time"  And make them neon colored.  People will never pass up a boob, ***, or other equally odd thing to see alone in the middle of an ad.

    OR

    Set up a publicity stunt,  have any cop friends?  Get dragged out of class and thrown into a cop car, all the while screaming how it had something to do w/ the show (not to much info, you want them curious)  Have anybody w/ stage prop access?  You get the idea.

  4. flyers tell friends to pass it on or try putting it in a newspaper or a commercial

  5. Well, OK... fliers. Or emailing or texting to create a viral campaign. But let's look at what's already on the station. Is it just a mish-mash? Completely different stuff every time a new student gets a shift? If so, unless you don't really care if anyone listens for any length of time and it's just for practice, then you need a program director to keep things consistent. If it's the former, Fijian Gong Music would work.

    But, if the latter and you want your college station to join others that actually show up in the ratings, have students that learn professional new stuff daily to give them the potential to actually work in radio, then perhaps you should try the consistency thing.

    Don't be EXACTLY like everyone else, but in a fashion the station should follow some sort of format, play roughly the same genre of music (except for "special programming" advertised as such) and the jocks should consider what the audience wants to hear - them or the music?

    For some inexplicable reason, almost 100% of young DJs think the audience actually cares what they have to say. Except for a few friends who promised to listen and your mother - ain't true. They want the music/programming they customarily hear. Or a reasonable facsimile. Not you droning on or ad-libbing. If you're going to talk, know what you're going to say - prepare.

    Check www.rab.com and other radio web sites for tips for young announcers - dont just listen to this old crab ;<)

    -a guy named duh

  6. Pick a theme and stick to it!

  7. You might want to advertise on the web.  Do you have a MySpace page?  Advertising on those types of sites can help because it can be distributed to all your friends.

  8. myspace myspace myspace myspace myspace myspace

    if you have one of those you're golden

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