How do advertising agencies work? for eg.

Question

I am a telesales agent selling advertising space at sporting events, if i were to contact an advertising agency could i offer my proposal and then they inform their relevent client? when I call the advertising agency whom would i want to talk to about this?

Answer 1

Hmmmm...

Agencies might be interested in adding something like this to a client's marketing mix if the product or service fit with your program (i.e. sports oriented).

Usually, it is the job of the media buyer to suggest different media channels (you would be considered a media channel).  He/she is responsible for putting together the media plan and helping the account executive present it to the client.

Net/net...start with the media buyer.

Good luck!