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How do bicycle shops like Decathlon.co.uk and Halfords.com sell their bicycles so cheaply?

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How do bicycle shops like Decathlon.co.uk and Halfords.com sell their bicycles so cheaply?

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  1. higher volume = lower prices from their suppliers

    And with higher volume you can run lower margins (they don't make as much on each bike)


  2. Volume discounts, not top-notch components, not too many sizing options, better negotiating expertise.
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