How do i lease slot in a radio station?

Question

how much it costs to lease a slot in any AM radio channels weekly 2 hrs to broadcast some asian programs?

do i need to take any license from FCC?

Thanks in advance for the answers

Answer 1

depends on the time you want to broadcast and the station

regards x kitti x

Answer 2

Broadcast a live or pre-recorded program online:

http://www.live365.com/broadcast/

Answer 3

Information is the key to achieving gain in any monetary transaction.  Success is defined by navigating around the opportunists who feed their families on commissions earned from a client’s ignorance.  Before you expose yourself to the used car salesman, decide which car you want and which dealer has the best prices prior to hitting the lot.  Before you expose yourself to the grandiose pitches of radio’s Account Executives you must decide which station(s) to pursue and of those which might offer you the best cost and return of investment.

You can pay an advertising agency to guide you through the process of selecting and negotiating with potential providers.  This is a costly option and you’d likely never rid yourself of them while paying a premium getting a service you can mostly do for yourself.  If you’ve got a sizable war chest retaining an agency is not a bad option and comes with the benefit of assigning them the blame when things don’t work out.  If your war chest is smaller than a training bra you’ll need to begin by researching your market and identifying possible receptive stations.  You’ll need to be armed with information gained thorough observation and basic covert intelligence.  

First pick a station you think you might want to broadcast on.  Determine if the listeners you want to reach with your program are listening to that station.  Generally speaking advertisers and providers both use demographics to target a specific audience and this usually applies to an age range and gender the station tries to appeal.  This information is usually not readily available to the general public and could be provided by an ad agency and again, would come at a premium.  The dirty secret is everyone involved with radio demographics is armed with tools to manipulate the information based on everything from income to ethnicity to geography.  They’ll unabashedly twist the numbers to reflect the most profitable assessment desired.  In application you can determine if the audience you want to reach is listening to any given station by doing what Arbitron does.  Find 20 people you want to reach and ask them what they listen to.  If you’re lucky you’ll find a few listening to a station you potentially might purchase time on.   You might find none.  Either way you’ll need this information to make an informed decision on where to spend your money.

Presuming you’ve found a viable station(s) you next need to decide what day and what time you want your show to air.  Listen to that time and examine what they have on the air currently.  Is it Rush Limbaugh or other popular national personality?  Is it a local show?  Is it a feed from The AP, CNN, Fox or ESPN?  Is it a paid program?  Ask yourself if that station can, will or might want to put your show on vs. what they have running now.  If you can’t see them changing the programming in the spot you’ve examined select a new time depending on where you are in this process.  

Rinse and repeat until you get three to five slots on one to three stations.  Not knowing the size of your market or listening area, three to five and one to three might be asking too much.  Optimally you’ll want as many options as possible to provide leverage and insight.

After you find a potential opening or two turn your attention to the rest of the station’s programming.  Listen during the day and night.  Listen during the weekends.  Are the shows all national?  Is there some obvious paid programming?  Do you hear shows with local talent?  Are church services airing Sunday morning?  Does the station have a sports commitment to local, regional or national teams?  You’ll also need to listen for how the commercials are dispersed – do you hear certain spots and not others.  Are some exclusive to the show they air or are they staples of the station?  Are they local or national?  This should take a week to ten days for you to answer those questions.  Yes, an agency could readily answer most of those questions.  That is what you pay for.

Now comes the covert part.  During the call in shows make a call.  Ask the screener “who handles the advertising for the show”.  If the name is one of the personalities on the station then BINGO!  You’ve just been given a 7-in-10 chance the show is a paid program and the hosts are selling it to recoup their costs of broadcasting it.

Listen to the show religiously.  Go to their remotes.  Cultivate a relationship.  Gain their trust.  Eventually ask them how much they pay for their airtime.  Ask them who you should talk to about your show.  Draft a commensurate proposal and present it.  Hopefully the information you’ve learned about the station your pitching will make the difference between getting shafted or receiving value for your money.

If you walk in off the street and announce, “I want to pay for my time” you’ll get stuck with a price you can’t pay but one they will demand.  If only to accept the risk involved with yet another lamb coming willingly to the financial slaughter.

The key is finding someone paying for their time on a station with an available slot reaching the audience you’re targeting to introduce you to a sales guy or girl sympathetic to the person you culled the information from so as not to s***w you on the cost while getting the attention and audience you need.

Radio will not indoctrinate an audience.  Radio will reach the one that is there.  If you’re looking for followers I’d suggest saving your money.  If you want to reach the ones available you must determine what the listeners you want to reach are listening too and then you’ve got to find an angle to getting it economically.

It truly comes down to “not what you know but who you know” or you can make it “not to pay but how much to pay” and get an agency to do all of this for you.  And you can blame them when it doesn’t work.

Answer 4

It depends upon the station itself, what time of day, size of the local area etc.

You do not need any licenses from the FCC anymore. This was done away with years ago for people on the radio (only the station needs one pretty much now)

ok, contact a few radio stations in your area. Big time radio stations will sometimes lease transmitter time but will be way more than say a smaller less listened to Am station in your area.

Not knowing the market and such makes it hard. Another thing is the language barrier (I know you speak english) but some broadcasters don't like foreign language stuff on their stations as it can't be properly monitored for langauge and stuff that goes against FCC rules.

But basically make a few phone calls to all your local broadcasters and see.. Usually one or two would be willing to talk and my guess is cost will be normal prices they charge for ads in that hour . You purchase all that time, the turn around and sell your own advertising to pay your bills with to the station.

Answer 5

well duh.. you have to go to the FWG and pick up some MATs and use them in the way the directions tell you. then you take it to the dwarf in IF and make some serious mulah... and bam youre on the radio