How do radio stations make money?

Question

its not like we pay to tune in? We don't pay a licence like we do with TV? And not all radio stations have adverts.

Answer 1

By linking their programs around the world and advertising.

Answer 2

Local radio is funded by advertising.

Answer 3

The companies that advertise on the radio stations pay the radio station.

Answer 4

Once again we have to differentiate between the US and UK - and other areas of the world. but since most questions concern UK/US:

In the US commercial stations are, of course supported by advertising of one sort or another - others "broker" their time for others to resell (preachers, investment advisors, etc). Non-commercial stations are supported by grants and donations.

In the UK, commercial stations - same thing. BBC is government funded and though your license is technically for TV, it used to be for radio as well and I suspect some of that revenue is still applied to radio.

Satellite stations will eventually derive much of their revenue from advertising, but speaking as one who's been there, done that - it's a ways off. They get their money from subscriptions, loans and the money raised during their IPO (Initial Public Offering) of the stock they sold and is now traded on the open market.

- a guy named duh

Answer 5

Adverts, sponsorships, events and texts and possibly phone calls.

Adverts cost a lot to be produced and played on radio

Sponsorships are from companies that produce their own jingle to attach to regular features such as the weather

Events can be held by the station as well as the station helping with events

Texts usually come in on a system called ITAGG, this gives the station a cut.

Answer 6

Sundae G1 is quite right. Up until the 1970's (in the UK) you had to have a radio licence, even for a car radio!

Answer 7

phone in's i would imagine and advertisements sponsors etc

Answer 8

You've obviously managed to block out the uber-annoying adverts that commercial radio stations play!!!

As for BBC stations, they're paid for through your license fee.

Actually, until about 1971 you *did* have to have a license for your radio...

Answer 9

Advertisements are the main resources of the radio stations. Why do you think the musics we hear at the radio are always stop by an advertisement each thirty or forty minutes for a quarter hour ?!

For the radios that have not adverts, it is simple : they do not play the whole music until the end or cut it.

Hope it helps !

Answer 10

As people have said, In the US and Canada, stations get their money by selling the advertising you hear on the radio. For example, say that 30 second commercial you just heard on the air for the local car dealership is a heafty $75/per airing (and that is what it is in some major markets)

Most play 6-10 commercials per hour so boom we have $600 or more per hour. add to that the quick blurbs you hear sometimes that are way shorter such as call us on the (name of cell company hotline) at * whatever.... either it's payed as advertising or is given free to the station for the mentioning of the name... this is called Barter and the ad is called a plug.

Other stations make it by paid programming.... there are people wanting to get on so bad they will pay to get on the radio. Preachers were famous for this and still for this paying for blocks of time on a station nicknamed "Dollar a holler"

Most non-commercials make their money by donations and all those pledge drives you get sick and tired of hearing. People are willing to pay to hear certain features (and the original pay to hear stations)... Both religious and secular (NPR) make their money this way.... But some non-comms are funded by the local and state governments also to a point if they serve a function such as the emergency alert system stations in a state (some states use the non commercial stations to broadcast emergency info to commercial stations in a area....)

In the UK and Canada, the national networks (BBC and CBC) are actually funded by the government via tv fees in the UK and TV ads/taxes in Canada.

Answer 11

it depends on the station and how it is set up.  in the world at large, the number one way of financing is via the government - increasingly with more commercial input as well in the form of ads.  in developed countries, commercials are the main way that commercial radio makes money.  there are also non-commercial stations - these can be linked to the state, or a community group, a university, or otherwise be independent.  these stations rely on fundraisers, and acknowledgements (basically ads) for funding.  in some countries, there exists a tax for the broadcasting industry - this may be to help the government fund their stations, or it may go to an independent body that then distributed the monies to the interested parties.

for satellite radio - it's a combination of subscription fees and ads.  for internet radio - who knows?  it really is varied there and the models are all different.  it could be one person spending out of their pockets - or small groups with a message - or big corporations that want to be on the web...

Answer 12

As many have said previously, advertising. I work for a station and I deal with the sales finances and we get a lot of revenue from our advertising. On air advertising and web advertising as well. Web is really taking off and getting bigger everyday. Advertisers pay to have their ad in a banner on the stations website. The more popular a station you are, the more advertisers you will get. The advertisers goal is to get their ad heard by as many people as possible to help increase their business. They are going to put more money into a station that is popular. There are many different packages an advertiser can buy to get themselves heard on a station. Prices vary depending on what exactly they want (ex. On-air host mention, commercial, live read...). Also advertisers can sponsor events that the station has and essential the station doesn't pay any money to host a live event. They get enough advertisers to sponsor it and the cost is distributed that way. All the station has to do is put the advertisers on the flyer, mention them in the promos, have pn airhosts mention they are sponsors, and put up the advertisers banners at the event. Also by you tuning you are increase the stations ratings which means more money for the station because again the advertisers want to go where the listeners are.

Answer 13

I don't think I've ever heard of a radio station without ads! But if it didn't, they would have to be getting donations.

Answer 14

Some radio stations are funded by a license fee.