How do radio/vo artists get their sound effects?

Question

I'm wondering how does a Vo artists or radio station get effects for there promos? like The best of the 70's today then **Lighting Bolt* Song, etc..? And what would the program be or how could i get a hold of these sound effects?

Answer 1

there are a variety of companies that sell these sound effects to the radio industry, but it is also possibel to create your own with digital sound editing software - like pro tools, or adobe audition.  tm century is one company that supplies sound libraries to stations.  you can also go to the "radio and production" magazine and they list a bunch of vendors.

Answer 2

Bree gives an excellent answer. My only addition would be to check out the following. I've found excellent stuff either free or at ridiculously low prices.

Good luck!

-a guy named duh