How do the Armed Forces sponsor Nascar?

Question

I often times wonder how it is that our Armed Forces sponsor Nascar teams...WHO is paying for these sponsorships? Is it the American public?

Answer 1

Businesses or in this case our Armed Forces don't sponsor cars for the fun of it.  It is done for exposure and advertising.  It is one of the ways they can market their company and their product.  The Armed Forces have to advertise so they can recruit new enlistees.

Answer 2

with money

Answer 3

Your tax dollars at work, baby!

Answer 4

You've seen the TV commercials, right? It all comes out of their advertising budget. They have to advertise to get people to enlist. NASCAR has been found to have the most patriotic fans in recent surveys so I would think it's the best place to advertise the armed forces. So yes, it does come out of tax dollars. But if they didn't advertise in NASCAR, they would do it somewhere else as the advertising budget is a set amount.

Answer 5

as they said above - it's part of their marketing and advertising budget to get new recruits. and if you notice, there was mention of how they pick who to sponsor in the news about the #8 and mark martin leaving dei.  in short, it was said that the army thought almirola was perfect for their target demographic - especially the fact that he is young and latino.  mark martin, although he may be in good shape, isn't the poster boy for who the army is trying to recruit.

and who better to advertise to - patriotic americans who are more than likely good at fixing vehicles, shooting guns, and blowing stuff up - in other words, nascar fans!!!

;-)

Answer 6

I am sure they have a advertising budget to work with. And I bet they feel that NASCAR is within their targeted market.