How do they get the cheese in a cheezit?

Question

Has anyone else seen these commercials? Love them anyone have a crazy idea?

Answer 1

Cheez-Its are made of:

Enriched flour (wheat flour, niacin, reduced iron, thiamin mononitrate (vitamin B1), riboflavin (vitamin B2), folic acid)

vegetable oil (cottonseed, palm, sunflower and/or partially hydrogenated soybean oil with TBHQ for freshness)

skim milk cheese (skim milk, whey protein, cheese cultures, salt, enzymes, annatto extract [color])

salt

yeast

paprika

oleoresin (for color)

Answer 2

They had these on "Unwrapped" one night.....  The cheese dust is sprayed and tossed on the crackers later......

Answer 3

they mix it in the batter. obviously they dont put it on top  

Answer 4

Pssssttttt!!!!!!  That is not really cheese!

Answer 5

They mix cheese into the batter before baking the crackers.