How do you suggest contacting PR firms, Talent agencies, movie studios, event coordinator's?

Question

Hey you guys!, I run a catering company and Im trying to promote my company with the least amount of money on marketing. How do you suggest I reach my target market. Email them, talk to them personally, create a YouTube commmerical??

Thank you all for your previous responses.

www.theeclecticgrill.com

Answer 1

Well, I think a strong and relevant promotion would be to target the largest accounts and set up an appointment with the buyer for each firm for about 11:30 or 12:00 noon and bring in some food samples for a food tasting.  (I once did a promotion (not in the food industry) by bringing in music (Dean Martin's version of "When the moon hits your eye, like a big pizza pie, that's amore"), grape juice, pizza and a checked red tablecloth to 12 major design firms in the city - it was a huge hit and I got more than an hour's worth of time with each firm to do my presentation.)

Another idea to reach a large number of clients is to organize a food tasting event and invite all your prospects (ask them to RSVP, remind them the day before the event, and expect only about 15 to 20% of your total invitation list to show up).

For a movie studio to change its catering supplier, you need to be able to wow them.  Make sure you provide a price sheet for the samples you bring (as well as a package that includes what you do and what the prices are for what you do, minimum orders, advance lead times, etc.).  In your business, it's a challenge to do marketing on a low budget.