How does an online ad network make money?

Question

Obviously they deal with both web publishers and advertisers, but how do both of these contribute to the ad networks income?

Answer 1

The ad network actually makes more money than you may think.

A certain location for an ad on the web is worth a certain amount of money, based on traffic through the site and size of the ad. the advertisers pay a certain amount each month (big companies usually have their own ad network to cut out the middle man) and the network pays the website owner a certain amount based on how many people see the ad, and then click on the ad.

In the long run it actually brings in a large sum for all three contributors. All the money coming from the consumers in the end.

Answer 2

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Answer 3

Advertisers pay money to the ad network and the ad network pays money to the publishers ..

but ad network takes a small margin from each payment she gets from the advertiser ..

so she just pass the adds to the advertisers and make money out of it

for e.g .. if an advertiser paid 0.5 $ on each click on his add ... the ad network with take 0.1 $ and give the publisher 0.40$ this way it can make billions out of doing nothing!

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