How does color impression on food products affect consumers buying habits?

Question

How do the colors on packages affect what products a consumer will buy? What colors target greater sales?

Answer 1

Here is a great article on the subject: http://archive.netdummy.com/netdummy-31-...

You could also type "color choices in marketing" in you web search and follow some more leads

Answer 2

I suppose it depends upon what products are being marketed. From a consumer standpoint, fresh is best - so, red apples, red strawberries, green lettuce. It would be a good idea to avoid the color green for things like fresh meat, don't ya think?