How does the cultural context of a newspaper .........

Question

And its reading audience help to determine what ideas about society are promoted by the newspaper?

Answer 1

Examples:

Newspapers in the South tend to be more conservative and promote conservative values.  College newspapers reflect the views and values of campus life.  In Islamic nations, the ideas that are promoted in their newspapers reflect their cultural beliefs, their views of women, their views of the West, their views on religion.

Answer 2

Media organization dictate dialogues, and such dialogues are in compliance with existing cultural values. In other words, media organizations play a prominent role in defining a "healthy society", and news publication aims at reiterating the same core values, by which audiences are generally receivers and in a passive role without a genuine say unless they take radical reaction (such as being an activist).