How effective was the "Have it your way" ad campaign by Buger King?

Question

Back in the 1970's Burger King had a very popular advertising campaign called "Have it Your Way" (Hold the pickle, hold the lettuce...). How successful was this marketing strategy in the long run? Does Burger King still offer special orders today?

Answer 1

I actually still remember the jingle from Burger King so I guess it worked well :)

I mean, all Fast Food places pretty much let you "have it your way" but when Burger King used that slogan it implied that they were the only fast food chain that would let you "Have it Your Way" and that others wouldn't. This made them look special. It also made the customer feel like they had more choices and control.

I think it's pretty clever :) I'm singing it right now!

Hope that helps!

~Mark Lim

www.PoisonAPple.com

Answer 2

It forced the other hamburger chains to change their policies and allow for customers to "have it their way."  Also, anyone alive during that time period remembers the jingle.  

Thanks.  It's running through my head right now.  :-)

Answer 3

well i dont know for sure but i still like it so much

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