How else can I market my new barbershop to men customers?

Question

I just opened a new mens barbershop 4 weeks ago and have had trouble attracting more of a walk in clientèle to the shop, my regulars from my last place of employment are coming in but where are all of the other guys in the area is what I keep asking myself? I have ran numerous ads with coupons in all of the local papers. Guys where would you look to find a new barber or where are some places I may try to advertise at other then the local papers? How do you select the place where you get your hair cut? I am looking for new ways to attract new customers to our new business... its a nice upscale shop not an average clip joint!! Thanks for any feedback!

Answer 1

I started always going to Supercuts in our town.  I get a $2 coupon everytime so it costs $12.  Also, I have a businescard that they mark each time I get a haircut.  My 11th cut is free.  I also like the fact that I can always call them and they will let me know if there is a wait.  Lastly, they generally work fast.  I get my haircuts during my lunch break.  A 15 minute good job is better than a 45 minute very good job for me.

Answer 2

advertise on your vechicle its a great cheap form of advertising.

Answer 3

You may try a direct mail campaign aimed at men of a particular age, income, or career status - whatever would be your ideal type of customer.

Find a list broker that can get you criteria on men that buy certain hair or grooming products. They will generally have just what you need.

Answer 4

Hire somebody to deliver FREE HAIRCUT coupons to every man leaving your competition.

There is a 50% chance they will visit you when they need a new haircut and if they like your haircut then there is a 50% chance of going back to your business when they need a second haircut.

To increase your chances, give them an ALMOST FREE HAIRCUT coupon (50% OFF) to the ones that actually go to your business for a FREE HAIRCUT before they leave.

Upscales shops don't work in economic recessions.

I suggest you to become a "The only way you are getting a cheaper haircut is if your mother does it for you for FREE" shop.

This only for a while (Until the economic recession is gone)