How is societal marketing aimed at some specific group/class of people?

Question

How is societal marketing aimed at some specific group/class of people?

Answer 1

it targets a certain age group to the products that are being advertised or promoted. that way, the products will gain more popularity and the demand for them will also increase.

Answer 2

Either by demographic (age, gender) psychographic (music lovers, movie goers) and/or geographic (city, state, country). You also have to take in consideration user intent. Are they looking for information or ready to make a transaction. More than anything social marketing needs to be interactive and communial.