How long till Heinz pull their Deli Gayonnaise off the shelves?

Question

http://ap.google.com/article/ALeqM5jBV3XdZ8S24D2OTj6BZA-VAfWTogD91GILI80

The g*y kiss ad didn't offend me personally - but everytime I see Heinz products (particularly mayonnaise) from now on there is a very particular image in my mind, and it ain't one that is going to encourage me to buy the product -- quite the opposite. Association is how advertising works.

I don't know if it will cause the demise of the Heinz brand, but I bet the product is quietly dropped from UK shelves - straights don't like the association, and g**s are boycotting it...

But how long do you think it will take?

Answer 1

The advert made me laugh! I didn't even consider that to be a 'g*y' kiss - some people just don't get adverts and a lot of people (i.e those who complained) have a lot of time on their hands. Get a hobby. And a grip.

I bloody-well hope that Heinz products will stay on the shelves - especially the tomato ketchup. Don't deprive me of my tomato ketchup!

Answer 2

OMG how dramatic is everyone over this advert!!

It's supposed to be funny but whatever!

People are tooooooo sensitive nowadays

Answer 3

They said they had pulled the advert because they'd had 257 complaints that they were causing offense, mainly to young people.

I wonder if these are the same young people that are going around carrying knives and guns - in case anyone offends them ! ! !

Answer 4

All publicity is good publicity and a company like Heinz are way too well established to let a very minor boycott cause them any long-term problems.

If anything gets pulled from the shelves, it will be temporary at most.

I hadn't heard anything about this until your question, so as far as I know it's not been widely talked about in the UK.

Answer 5

it has already been removed. To many complaints, they pulled it on Monday.