How much could an advertisement on Google Home page be worth ?

Question

How much could a company (such as Nike, McDonald's, Toyota, Coca-Cola) pay to have its logo on the Google home page for one day?

Could it be worth more than an ad space in the Super Bowl?

I know that it is not possible but i wonder how it could work.

If you're working in ad or big communication company, please write some information, i'm really curious about it.

Answer 1

It would never ever ever ever happen.

There would be no call for it and it definitely would never be allowed.

For a 24 hour period it could be worth in excess of 100 million dollars I envision. The knock on effect to the value of the brand would effect Google most negatively though as I think in the long term it would the advertising brand if it was such as Nike or any other bluechip.

Long term I think this would have a massive negative effect on both brands as it would be unprecedented and there would obviously be under handed goings on which people would be suspicious of.