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How much did NBC pay for the olympic coverage and who got the money?

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How much did NBC pay for the olympic coverage and who got the money?

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  1. For the 1996 Summer Games, and all Games from 2000 to 2008, NBC paid a total of $3.5 billion, mostly to the International Olympic Committee but also to the USOC and local organizers. To extend rights to the 2010 Winter Olympics and 2012 Summer Olympics, NBC then gave up another $2.2 billion

    NBC also paid to have the swimming finals moved to the morning so that they would be prime-time in the US.  

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