How much is the number 1 position?

Question

How much is the number 1 position (organic) for car brands and market worth? examples (ford houston) (vw dallas) .

Answer 1

It has to be worth a 2% increase in total sales.  Which would explain why General Motors fought so hard for so many years to stay ahead of Toyota.  GM was selling some cars below cost just to stay on top.

Answer 2

The Pacific Rim dealers fight pitched battles over CSI and sales for these positions especially Acura which will resort to filling out a potentially problem customers address literally. Instead of 12 Wilson it is one two Wilson which becomes unreadable and the problem customer gets no survey. Its an old trick most manufacturers did away with but Acura seems to tolerate it to get inflated CSI ratings.