How much money would the Pepsi company pay to hire an actress for a commercial?

Question

if have a main part in a pepsi commercial how much would the pepsi company give you?

Answer 1

Pepsi doesn't do the direct hiring. It's usually a company that advertises for Pepsi that does the hiring and that's called commercial modeling and can pay starting out at $250 per hour.

Answer 2

This is how it works.

Pepsi does not have anything to do with the making of its commercials, escept approving them.An advertising agency is responsible for the commercial.

The advretising agency's casting director gets in touch with talent agents for the spokespeople and other talent that a particular commercial requires.

Sometimes the commercial might call for only one speaking role ("main part") and no other people at all.

Sometimes, there is no speaking part on camera at all.

Sometimes, several lpeople get something to say.

It all depends on the commercial.

The talent agets maintain rosters of various talented people they will recommend for a specific commecial.  These rosters are the most valuable asset of a talent agency.

They include character actors, runway models, children actors, veteran spokespeople, well-known people, including famous acotrs, and various specialists -- funny people, people with strange hairdos, people with accents, etc.

After the talent agency and the casting director get together, they decide on the specifications of the people to be seen in the commercial. The talent agency sends over a bunch of people. The casting director makes first cut, and from her first cut, the remaining talents are interviwed, seen on screen, etc. by the advertising agency and Peopsi executives.  It is a long, drawn-out process.

Finally, the cast for the commercial is assembled and the commercial is kproduced.

A basic hourly rate is paid to each person appearing in the commercial. (The others are thanked and go on their way, empty-handed. This can happen many times in the career of even the best and most well-known talents. There is no shame attached to it.). This basic rate can be "as little" as $250.00 an hour to many thousands of dollars per hour, depending on the talent. For instance, if Al Gore were to appear in a Pepsi commercial, his rate might be $125,000.00 or more (chances are, he'd donate his fee to charity). Thyra Banks wouldl probably command the same kind of money. Cindy Crawford a little less.

If the "talent" had to say something in the course of the commercial, he or she would earn residuals -- fees that are paid EVERY TIME the commercial is aired anywhere in the world.  Thus, a very successful commercial  (think of the American Express commercial starring Ellen De Generes, for instance), the talent would get paid.ver and over and over again.  This can add up to thousands, even millilons of dollars! Of course, the talent agency would first get its cut. But a very nice playcheck every so often would go out to the lucky spokesperson. (You have "nameless" spokespeople, whose ranches neighbor David Letterman's huge spread, who own milllion-dollar racehorses, who own square miles of real estate in the San Fernando Valley!)