How much per cent % of your potential customer base do you use to calculate estimated turnover?

Question

I am writing my business plan to obtain financing and they request a figure for my annual turnover, I am not sure what is a reasonable per centage to calculate my turnover from potential customer base i.e. customer base 5 million what per centage is the average base year calculated on i.e. 0.5%, 1% ? I would appreciate receiving any advice or assistance - Many Thanks Ker

Answer 1

You going t have to do some research on this one, the turnover will be different depending on the industry you are in.  There isn't a good universal figure.