How much should advertising on the radio cost? for example i want to advertise on kogo 600 AM?

Question

i want 4 15 second spots and i think im getting ripped off... if any one has delt with advertising on the radio, i would greatly appriciate the info...

thanks in advance...

Answer 1

How much would the advertising cost?

We believe 60 second spots are the most effective. Clear Channel came out with a study saying 30 second spots are just as effective. (I believe that was so they could charge more for 30 second spots)

You need to reach the typical consumer 3 times with a 30 second spot before they remember it.

Chance are your ad spend would be a waste of money. 60 second spots range in price from $20 for a small town to over $400 for prime spots on WTAM Cleveland (one of the biggest stations in the country) Believe it or not the $400 commercial on WTAM is usually better deal than the  dawn to dusk station, because WTAM has 100 x the listeners .

For a Market like San Diego you probably need to spend 4 figures per week to be effective.

Check out our website for advertising advice.