How much would I charge a large car company to use my artwork (a large painting) in their national commercial?

Question

A car company has requested the use of a large painting, what are the base rates within the industry for using intellectual property such as this?

Answer 1

Usually, unknown artists have to pay THEM to have work exposed in a national commercial, since they will in effect be advertizing your product, too.  You must have a very, very, very good agent...

The painting itself isn't "intellectual property", though the image may be...if the sale price on the painting was, say,  $1000, there is nothing to stop the large car company from buying it for $1000 and doing whatever they want with it.

If they want to take the image and make multiple replicates of it, that's different...

Answer 2

Ask your agent.  If you don't have one, get one quickly.  They wil guarantee that you'll get the fairest deal.