How "Premier League reading stars" function?

Question

"Premier League reading stars" is a new initiative of Barclay's Premier League that shows the intellectual matuarity of its administartive setup.I was wondering that how Premier League reading stars can inspire the masses to read books.Has Premier league devised a way to inspire reading among the masses?

Answer 1

Twenty Barclays Premier League players have revealed their favourite reads to kick off the eighth season of Premier League Reading Stars. This year eight of the clubs have nominated goalkeepers to act as their Reading Stars, with England and Portsmouth's David James the only player to have been involved in all eight seasons of the project.