How should candidates counter false stories planted about them in the media?

Question

Should they spend time addressing false claims, or just ignore them?

Answer 1

I disagree. You have to answer the claims. If you choose to do a "no comment" than the court of public opinion will declare you guilty.

The best tactic is answering them immeadiately while showing your diapproval for your opponents low-ethics smears. Make his smear work against him and work for you. Display yourself as the kind of man who doesn't submit to sleazy tactics.

Answer 2

Ignore them. It really does work. Fighting it seems like your trying to hide. Don't worry, just keep on going with your bad-self.