How to I find out what the market value of Radio advertising is in Morocco? ?

Question

I am doing a project and require these details - if I could have a breakdown of the market share of each of the radio stations in Morocco that would be excellent. Please please do give me some advise of where I could get this information?

Answer 1

Well in the U.S. there are services that provide cost guidance on a market by market basis.  SQAD is an example of such a service.

In the absence of that option you'll have to negotiate with the stations individually to determine what the market prices are.  Just be sure to compare apples to apples as much as possible and go a few rounds of negotiation.  Use efficiency as the basis of negotiation and comparison NOT spot prices.  I.E. ask for less efficient (higher CPM) stations to match a spot price that corresponds to more efficient (lower CPM) stations.

I know it sounds really confusing but unfortunately it's the only way to find the true market pricing without a service like mentioned above.  Approach it like you would buying a new car.