How to attract customer to buy from my shop?

Question

I have recently launch my shop with a fashion show and charity drive at the mall. I had coverage from TV news channel, nation newspapers and also other program live shows. The problem is my sales did not increase neither did the popularity and awareness of my brand increase. Everybody like the concept of the clothings for boys in my shop. I am confused. I dont know what else to do? I've been open since Nov 2007. I have on going discounted items 50% in my shop. I have very unique things which others dont have. My price is middle to high end for shirts. I only specialised for boys..mainly proper and formal wear with shirts. Please advise?

Answer 1

sell something for ladies because they love to have special things unlike men ;)

hmmm get cheap things

when people eanter the shop show them what u got ,, maybe they cant see it..  or maybe they cant find their size and leave,,

Answer 2

Formal for today's boys....

Answer 3

no offence but i absoultly hate cloathes shopping but i guess some other men like it and a shop attracts me if it looks good and the people are friendly and can help you

Answer 4

Well your not doing it right, well maybe you dont have a good spot for your store, you said its  high end then you should be selling it on high end places where rich people live near. Plus what your targeting are average people, since your selling high end stuff to high end people. To sell to rich people you should think like one. Just think what would attract them to buy your product.

Answer 5

These advertising techniques only work for girls.

Boys don't listen or watch half these things.

You have the wrong target market.

Answer 6

You can post your ads for free at Zikbay.com - http://www.zikbay.com. Visit this site and you can have your own free online store!

Answer 7

Conduct a market study evaluation for the customer habit and average sale on monthly and annual basis .Location of your shop is an important criteria for the movement of items .Employ as many sales girls as possible for attracting customers as part of sales promotion .Proper arrangement of the various itemes for sale will be an added attraction to the customers .Then try your luck please .

Answer 8

It sounds like you did everything right, and that your shop should be booming with business.  Sorry to say I have to agree with the people above who said you might need to cater to a larger variety of people...at least to get started.  I wish you a lot of luck with your business  : )

Answer 9

Is your shop in a easily seen and reachable location?  That may be the problem, they don't know about you, or don't know how to get to your location.  If this is the problem, then maybe you should consider moving to a new location.  If you have a mall or strip mall, think about renting space there.  The more people that see you, the better the chances of you getting salesAlso, consider selling girls and toddler's  clothes, which I think should help your sales.  Best of luck to you.

Answer 10

Attraction of customers to your shop is important. I wish to tell you that demand for some commodities is determined by various factors as you are aware. I need to congratulate you for your efforts to attract more customers.

However we need to understand the economic situation in which your country is; for example, is the aggregate demand declining, do sales of your competitors increase or decrease ? If the sales of your competitors decline, then non-increment in your sales is somehow positive, although undesirable.

Nevertheless; to increase your sales, consider the following:

Franchising, changing brand names frequently and paying much attention to seasonal requirements. I may assume that the cloths that were in the shop in November were attractive in winter, but now as we are going in summer, they may be less relevant.

Answer 11

Don't worry. How about you try setting up a "discount". For example say you wanna sell 3 shirts, just say buy 2 shirts and get the third free. Put a BIG red sign with black BOLD letters that shows that in your shop. When you do this, make sure you still get profit for the shirts, for example make the shirts be a little bit more than usual for the profit but shhhhh!!!. Whenever I see a sign like that on a store it attracts me.

Answer 12

People likes free samples.

Answer 13

First know where your target customer really is because the feasibility/accessibility of your location is important for the awareness of your target customers for them to know that your shop is existing, then make sure the moment they see your shop outside it would automatically drives their curiosity and excitement to see more what inside your shop... you should really know what they are looking for, what they want and create something new concepts that would make your customers consider it as your signature or your own style... actually giving discounts is good but you should try more new ways to attract customers like of course introducing it to your close friends or people that you know will be interested in the type of clothes you are selling by giving some discount card or some freebies in this way they could recommend you to other people they know. You can also try a good and popular personality that would be your endorser a person that would attract her/his fans to try what she used/promotes. Knowing your opponents reallyy well would help a lot because you will know what their weakness or lacking of and this  would answer your questions in which kind of clothing you should promote... research and survey also...it can help too... (I hope somehow it helps...uhm... I also have a shop and I tried Feng Shui to drives away bad luck while promotes good sales for me it works why don't you try it too) GOOD LUCK!

Answer 14

It might do you well to include some less dressy items, and to include girls.  You are limiting the public as to what they can buy from you.  Think about branching out, and including more diversified items.