Question:

How to calculate CPV ?

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I work for a Quality Analysis team. My customers are developers, business managers and also end users.

Generally I use a customer satisfaction survey questionnaire and get the results. Now, my higher officials asked about CPV which is Customer Perceived Value to be calculated. Can some one educate me on this?

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  1. First of all this is not the correct category to write this question.

    Assuming that you own a laptop and the price the customer is expecting is $800 and you sell it for $600 then the CPV is $800 - $600 = $200.

    This calculated by surveying the customers.

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