How to create a Marketing Plan?

Question

I have this assignment for my class it says I have to develop a marketing plan for a whitewater rafting trip that will help the employees of a company to work together as a team. I must discuss my product/service and fill in a marketing planning worksheet that includes such things as

Objective

Research

Product Offered

Price

Promotion

-Advertising

-Sales Promotion

-Public Relations

-Personal Selling

Place Distribution

Budget

Who is responsible

I have no idea what to do can someone help?

Answer 1

First you need to define your target group. What kind of maintenance do you presently have?

Second you need to branch out from there like a spider web - what businesses are most similar / in near-by communities?

Third - you decide which business types you can realistically expand to include.

Fourth - you compute how much steps 2 - 4 will cost, what the cost of paying that cost will be in terms of loans, your time etc.

Fifth - you look at auxillary costs: volume discount on supplies vs. bookkeeping costs/transportation etc.

Sixth - Once you have the words, you add the numbers - how many business in how much time.

Seventh - you write out a time scale: By this date I must do this so that by that date I can do....

Eight - you develop a fall back plan.

Nine - you take two or three days away from the plan to let things gel.

Ten - you write the purpose/goal of your company on every piece of paper that leaves your company and over everything you can find. Make it a 3 - 5 word goal if possible.

God's speed.