How to make a strategic Marketing Plan to sell Basmati Rice in Gulf countries?

Question

Indian and Pakistan basmati rice has big demand in Gulf countries. There are many brands available, yet required to know the total potential of basmati rice in the GC.C countries? If you can get the potential of each country (U.A.E, Oman, Saudi, Qatar, Baharain & Kuwait) and the major market share for major brands, would be essentail to know. What promotions , when (period) and what would be the budget for the promotion to promote your owen brand of Basmati rice ?

Answer 1

Organise, event like 'Cooking Competition' in collaboration with other Food ingredients, like cooking media, at prestigious Venue, well planed, well covered by TV as well as print media.

Complete proposal can be provided, covering budget and schedule, for entire budget for each market, separately.

You may contact popular cook Mr, Sanjiv Kapoor.

With all the Best.

Answer 2

well i can tell you basmati rice is well known in those countries...i would bend over and appeal to the biggest supermarket player..offering an exclusitivity  would be very good  to start thing off...then you'll see they all like pakistani rice better anyways..like the guy above me said they repack and it gets noticed..they start to not trust it.

Answer 3

Undertake or commission market research to discover the retail rice prices, key market players and niche (if any). Basmati rice from Pakistan is often much better quality than Indian, who often repack and sell it as Indian basmati. Also have business contacts in the Middle East, Pakistan and India. See profile and blogs at http://www.myspace.com/tyneham