How to market Malaysian cuisine to the world?

Question

How to market Malaysian cuisine to the world?

Answer 1

Explain what it contains, and also the diversity and uniqueness how Malaysian cuisine is all about.

There are a few instances that it melds with different cuisine such as Indonesian, Singaporean or Indian cuisine.

Answer 2

I've experienced "Malaysian Food" from street vendors to 5-star haunts yet I cannot truly identify what exactly constitute "Malaysian". What I had were Malay, Indian or Chinese food each time. Maybe identifying "WHAT's MALAYSIAN" first before putting it up for the world to savour.

Singapore is very inventive, especially the STB - Spore Tourism Board; they took the traditional favourites that are widely popular in Malaysia and marketed it to the world as their cuisine. For instance, Hainan Chicken Rice is now known and marketed as Singapore Chicken Rice; bbq "satay" perhaps an Indonesian 'original' (or Chinese immigrants) has been successfully identified as a Singaporean food. Singapore package and market its cultures, cuisines etc to worldclass standards utilizing very high international standards in advertising and promotion; Thailand too! But Tourism Malaysia's standard is 3rd world.

Answer 3

How about telling the world that it's a rare, unique  Asian cuisine that is delicious? Also the fact that it is a literal melting pot of various other Asian cuisines that most of the world is familiar with (Chinese, Indian and Thai).

Answer 4

Explaining what it contains would help, I don't have the first clue as to what that would even be...but I'm willing to try any food once.