How to market life insurance to seiors?

Question

How to market life insurance to seiors?

Answer 1

Insurance is a great way to pass on wealth to heirs tax-free. In most states, life insurance benefits are not taxable, if they are paid to a beneficiary, not an estate. As a result, may seniors put their liquid assets into a single-premium life insurance policy. As the name suggests, the premium is paid upfront in a lump sum. The policy covers the policyholder until death.

Some single-premium policies can include a provision to pay for certain kinds of medical care, such as nursing home care or hospice care. In this sense, the policy functions as a kind of long term care insurance. Any money remaining in the death benefit at the time of the policyholder’s death is passed on to the beneficiary.

Answer 2

The BEST way is through a time machine. I hear they're kind of spendy, however.

Answer 3

For their final expense needs, and seniors will purchase policies on heir grandchildren. They will also purchase a policy to leave an inheritance to their children or to pay off a debt.

Answer 4

When you pass certain age, they won't be eligible because they would be too old.  The company will not accept them, but would accept grandchildrens'.  

By paying lum-sum for life insurance for grand children with an option of taking cash value out of it when it builds up, they can use that money when they go to college or get married.

To seniors, it might be more attractive to buy "annuity" or "long term care".  Because they fear of living too long.