Question:

How to setup an ebay ad that will be in google search results?

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I want to try drop shipping with ebay and want to know how to get my ebay ad into the Google organic search results for a certain set of keywords. How do I do this? Does it matter if the ad description is text or html?

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3 ANSWERS


  1. www.ebay.com


  2. Good question.  The reason ebay listings get put in the organic results, is because EBAY themselves are well optimized.  Same with Craigslist, Amazon, etc.  I have studied Craigslist listings extensively which I find similar to Ebay listings.  First of all, you need to have you listing optimized for the keywords you want to target.  The more content with the keywords, the better.  That is pretty much all you can do regarding "having your listing come up.

    Now, they way the listings will come up rotates.  Ebay has fresh content all the time, so Google is going to crawl it all the time.  This is good because it will pick up your site quickly, but bad because even if you do get picked up organically, someone else will jump you quickly because they have more recent content.  When I studied Craigslist, it was getting refreshed about twice per day, so the average listing that made it organically only lasted around 12 hours.  I hope this helps.


  3. You need to focus on seeding your main subject matter keyword in your ad and then find long tail keywords to supplement the ad as well. Google LOVES content that reflects the subject matter. ie:

    Car

    Blue Car

    Audi

    V8

    Acceleration

    These are all keywords that compose the main subject of car and thus will attract Google even more to the page. Use either a free keyword tool like google's keyword search tool or a paid one, like keyword research professional.

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