How to write a Marketing Plan?

Question

Where can i get a business plan/ marketing plan software for free?

Alternatively, where can i read sample plans?

Any suggestions except Mplans. I've already explored that

Answer 1

http://www.microsoft.com/smallbusiness/r...  

http://www.morebusiness.com/templates_wo...

Answer 2

There is one available on www.cim.co.uk I am not sure whether it is free...

Marketing plan headings are:

Executive summary

Market analysis - MACRO/MICRO environment (Can use PESTEL for Marcro, and Porters 5 Forces for Micro)

SWOT

Objectives (Marketing related to the corporate)

Strategy - can use models here to help....

Marketing mix or tactics this is your marketing activities with timelines

Budget

Control/measurements

Answer 3

Hi!! you have not planned your Q very well.

What are you marketing, where, are you already trading.?

Believe me marketing is a very complex business and one needs all the information one can get to  come up with a plan for you.  For 30 years i traded in retaiting from 6 retail outlets and could help if i had the information.

Get back to me if you want, or need help.

Answer 4

Hi,

I am assuming you are starting an online business.  If that is the case this guy is just starting a course on this for free.  I have taken many courses but not from him so I do not know if it is good or what you are looking for, but he gives a list of subject covered.  30 subjects, one each day.

Eric LeRiche ([e-mail])

Hope this helps., Mike