How would you approach to customer ? and whats your markeing strategies for advertising and promoting ?

Question

as i am doing mba from iipm and keenly interested in finance and ,marketing so i have a project to accomplish regarding banking field.so i think icici is the best example which would make my life easier, as i have to made a synopsis.so therefore i need basic detail that how would you approach to customer by marketing...

Answer 1

Most of the Financial Institutions, such as Banks, are marketing Financial Products and Services.

Most of the Customers, desires and expect, connivance, efficient, reliability and safety.

Days of Walk-in-Customers, have gone. You have to identify your existing, as well as potential Customer(s).

Strategically, for advertising and promoting you shall focus on the following;

1.   Corporate image to establish Reliability and Safety.

2.   ' Connivance' as well as ' Efficient and Promptness ' for attracting possible (Perspective) new Customers.

3.   ' Happiness and Willingness ' for Existing Customers.

The Strategies, shall help the Bank to retain existing Clients as well as add more new customers.

With all the Best.

Good Luck !

:   ))

Answer 2

what r u selling???????