Question:

How would you explain marketing to a preschool class?

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I am trying to explain what I do to preschoolers for talk about what you do for work day. They are mostly 4 year olds going on 5 and I do internet marketing and am not sure how to explain marketing to them.

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  1. Bring a paper grocery bag with different types of individual 'snack size' candy bars.  First tell them in brief terms that you help companies tell people about what they sell.

    For example,  let's say I work for a company across town that sells the things I have in this bag.  Raise your hand if you will be willing to give me money for one of things I have in this bag but you can't see what it is.  (You'll probably get one or two of the 'dumb ones' that said they would but most won't.)  So... now.. what if I tell you that what I have taste great?  (You'll get a few more hands.)  So.. now.. what if I tell you I have candy in here!  (Boom all the hands are up.)

    Well.. this is what I do, except I use the Internet to help companies tell people about their great products.  In much the same way as you didn't know what I had to offer and you really didn't want it, most people are the same way about other companies and what they have to sell.  I get to tell people, though the internet and website, all about the great things that are available!

    Then.. PASS OUT THE CANDY!  Woo Hoo!

    You'll have the best presentation there!

    Good luck!


  2. I would focus on the fact that "it is marketing's job to make you want to buy things."

    You can certainly talk about TV ads (toy ads for Christmas), and pretty displays in the stores.  You can show them a billboard.  You can play them a jingle that might be familiar.  You can talk to them about ads that try to appeal to their moms and dads vs. ads that appeal to kids.  

    Just remember that kids really aren't able to understand people's motives until they are about 12.  But they certainly know advertising!

  3. Tell them that marketing is basically looking for what people will like(toffie),want(a vidio game)and need(pencil and books) and finding them and selling it to the people call the customer.

    It just like the customers are kings and queens and us marketers being servants serving them at a fee.

    say  you are the midle man between the customer and the producers.

    if some goes on the net looking someting you sell, you help them get the right thing at the right price.

    tell them is almost the best job,because we make people happy and the best way to be happy is to make someone happy.

  4. You just need to be very basic.  Children know what it means to buy something and they know what commercials are.  You can explain to them the people who make things want other people to buy it and they have to make commercials.  Then you can tell them, in simple terms, how your job relates to that.  I'm not sure myself so I can't advise any further.  Just remember to be short and simple or you will lose them quickly.    Don't feel pressured to give some big detailed presentation.....if your talk only lasts a few minutes that's fine for preschoolers.  If you have any pictures you can show them that always helps to hold their interest.  And at the end if you ask for questions....you will not get questions, you will get stories about everything in the world.  That will be the fun part....kids say the funniest things!!

  5. LOL... based on the other answers here... perhaps the most educational point might be the difference between marketing and advertising.

    Most kids understand what advertisements are.  Marketing happens before advertising.  You figure out Who is most likely to buy the product, What they will do with it, When they are most likely to buy it and use it, Where they are, and Where they will use it and How they will use it.

    Then the advertisers know what to say in the ads, where to place them so they proper customer is most likely to see it, etc.

    Unless, of course, what you actually do is internet selling, and just call it marketing because everyone else does to avoid the word selling.

  6. No wonder this country is so morally corrupt! You shouldn't be teaching preschoolers about marketing, you should be reading the bible to them! Democrats have ruined this country!

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