I am doing doing a strategic planning on dairy queen.?

Question

and I wanted to know and take comments on what people would like to see from dairy queen. is there different things or products the company may add for long-term growth. please take part. thank you.

Answer 1

Starting with the assumption that DQ has pretty much saturated the marketplace in the United States it will have to rely on international expansion, new product lines, and strategic partnerships

DQ is already in 20 foreign countries so further expansion particularly in the Chinese market is a winning strategy.

Just as DQ added hot dogs, hamburgers, and salads to their lineup of ice cream treats, they could look at further expanding their menu by introducing a new line of low-fat or sugar-free ice cream products.

They may also pursue partnerships with convenient stores to sell authentic DQ soft serve ice cream.

DQ may also chose the route of inorganic growth by purchasing a complementary company as it did with Orange Julius or by purchasing a competitor such as Baskin Robbins.

I hope these ideas help, although DQ has pursued all of these strategies in the past.  I think we would find ourselves hard pressed to come up with something that Warren Buffet hasn't already thought of or done.

Good Luck!