Question:

I am looking for mission statement of Primark stores ltd?

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I am looking for mission statement of Primark stores ltd?

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  1. To be our customer’s first choice for affordable fashion and quality as we enhance the quality of her life by being Bigger, and Bolder


  2. I found this on the Primark website:

    Primark targets young, fashion-conscious under 35's, offering them high quality, fashion basics at value for money prices. Almost half of sales are in Womenswear. A quarter of sales is dedicated to Menswear and Childrenswear, with other items constituting the remaining sales. Buying and Merchandising teams in Reading and Dublin travel internationally to source and buy up-to-the-minute fashion basics that best reflect each season's key fashion trends. Primark's offer to the customer is one of high-quality merchandise, at value for money, backed by Primark's service promise. Primark prides itself on its loyal customer base.

    I just copied and pasted from http://www.primark.co.uk/index1.html

  3. try their website

  4. To make money - that's all the mission statement any private firm needs

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