23. Trade shows:
24. Store demonstrations:
25. Dealer contests and premiums:
26. Dealer salespeople incentives:
27. Instant gratification:
28. Delayed gratification:
29. Direct contact: direct contact with a public includes letters, plant tours, visits by public relations personnel, and company-sponsored events.
30. Plant tours:
31. Publicity: news carried in the mass media about an organization-its products, policies, personnel, or actions-at no charge to the organization for media time and space.
32. Publicity tools:
33. News release:
34. Feature articles:
35. Press conferences:
36. Letters to the editor:
37. The Girl Scouts of America:
38. Raw materials:
39. Capital:
40. Covert involvement:
41. Consumer fatigue:
42. Communications carrier:
43. Run-of-paper color:
44. Qualitative selectivity:
45. Geographical selectivity:
46. Reach: the number of people seeing or hearing an ad in a medium one time during a stated time period.
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