I have started a personal software company, any tips for advertisement?

Question

We sell all kinds of software at very low rates, in fact the lowest anyone can sell them at, but then the problem is, we don't have enough money to advertise. We have done a bit of sale with some customers (23 to be precise) but still, we are very low on financial status. Also we use very secure payment methods and software transfer methods, but then unless we advertise, we won't get the required trust.

I'm very confused, please help.

Answer 1

You have a lot of competition in that field - you're not making any money because your prices are too low

Answer 2

Maybe you can try Google's AdWords. You will be able to define your target audience and have a control on your budget. It worked for us!!

Cheers!