I just opened my own Home Care Agency, Any suggestions on how to spread the word?

Question

I just opened and received my license as a home care agency here in GA. We have three clients. We provide in home care-personal care, grooming/comfort needs, ambulation assistance, companion care, elderly care, new mom and baby care. I need help with marketing ideas, suggestions, advertising leads, etc...all low cost or free!!!!!!!HELP

Answer 1

Send video emails - with your face, your partners/affiliates or associates briefly talking about what you do and why people should use you.

People need to know who you are - it is a business of trust and rapport.  The best thing you can do is show who you are and your sincerity with it.

Call a number of hospitals, doctors etc.  Get their email address and then to that database, your own address book, your friends address books etc (use viral marketing!), send out a video email linking back to a website and a call to action - that is "Call Now" to have your loved ones looked after by a professional team!  etc etc

Check out the website below for the examples.  Use your imagination and apply it to your industry.

Very powerful - as little as $120 per year!!!  Can you believe it!  Contact me if you want more info, support or someone in your town who can show help!

Go for it.

Regards

Meredith

Answer 2

Leave brochures with hospitals and doctors offices.

Answer 3

Advertise in the local free papers, any publications that cater to seniors, the local senior center. Let the social workers at the local hospital know about your service, since they would probably refer people (make sure that you indicate that you're licensed). Notify local rehab places.

Answer 4

advertise in phone books,web sites,billboards,benches,t.v,    

radio, flyers, and people you  know

Answer 5

HI

Referrals.

Hospitals, doctors offices and skilled nursing facilities ...have most have an on-site placement person

Senior centers

Look for referral organizations in your community.  For example, in palm springs, I discovered a group called aging communities team, which meets once a month just so people working in elder health care  can get to know each other and refer.

Also there are ocalized lreferral organizations that check out agencies and try to match them up.

Community expo's (chamber of commerce, health fairs etc) ok, Do some ... referral strategy better, more cost effective.

To get the word out:  You need, a website, an easy to read brochure, some promotional advertising products.  Also, if send informational type articles to your newspaper.  Maybe sponsor some special day for grandmothers day.

For new mom and baby care, I would develop some really cute give aways and saturate places women planning babies would go, plus of course leave info with appropriate doctors.  In the maternity area, also contact HR of big companies as some of the women might be planning maternity leave and HR would know who.  Even offer a "free" something for new moms.  

For both, develop a client referral program.  Give a nice incentive to those who refer you business.  To get the word out you might try to network with religious and school type organizations.

Many of these above suggestions can be very low cost!  

Feel free to contact me: [e-mail]

Answer 6

You can post it on Craigslist.com.  I see many posting on it from people looking for home care.