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In a college homework assignment I had to define the 4 marketing management philosophies and provide an example of a company that successfully follows each one and why. Here is a copy of the definitions that i have so far provided...Production Orientation – Focuses on internal capabilities of a firm to achieve lower prices for consumers. It assumes that price is the critical variable in the purchase decision. Sales Orientation – A sales orientation assumes that buyers resist purchasing items that are not essential and that consumers must be persuaded to buy.Marketing Orientation – is based on an understanding that a sale predominantly depends on the customer’s decision to purchase a product and on the customer’s perception of the value of that product. Responsiveness to customer wants is the central focus of the marketing orientation.Societal Orientation – holds that the firm should work towards satisfying customer needs and wants while meeting organizational objectives and preserving or enhancing both the society’s and individual’s long-term best interests.I just need help with examples please. I can't find anything on google. Also if you can give me an example and tell me why the company uses that orientation it would be greatly appreciated.
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