I understand that there can be some pretty big fans of some movies and other products, but why are some people

Question

SO obsessed with those things (such as new Star Wars movies or the iPhone or a new version of a big-hit video game like I heard Halo is) that they must SLEEP OVER outside the movie theater just before the day they can get tickets or at the store while waiting for the new phone or game to be released?

What is it about being in the group of several of the first people to see the movie or buy the product that these fanatics think will give them a better experience with it than just going in at normal hours and not sleeping over there right outside the building would do?

Answer 1

This is better suited to be answered under "psychology of the masses". One can provide many explanations.

The truth is that people are different. Some care for a particular event/product, others have different priorities.

Some people actually do it for Money. The wait in line to get tickets or a new product and then sell it to the highest bidder.