I want to do a content analysis....?

Question

as a small part of my undergraduate dissertation. I want to illustrate how sexualised the images of women in men's magazines and Playboy are before going on to conduct a focus group discussing the images.

However, the content analysis procedure looks far more complicated than I anticipated. Would it be too time consuming? Is it impossible as i have no previous experience of the method and won't have long to learn it? How complicated is it? I just wanted it to be quite basic, comparing images in magazines, but I'm nervous if I embark on it it could go horribly wrong lol

Can anyone give me some advice on this method?

Answer 1

Your adviser is supposed to be helping you with this.  He/She should give you a few links about what to do and give you a basic model for a content analysis.  Stick to what you know.  Content analysis isn't necessarily difficult, it is just extremely time consuming.  

Most people don't know how to do a content analysis without learning it.  When is your dissertation due?  I think you should look into it and try it out without putting too much emphasis on it.  Good luck with your paper