IPL losing interest amongst international audience claims Andrew Georgiou – Cricket News Update
Chief Executive (CEO) of the World Sports Group (WSG), Andrew Georgiou, has claimed that the Indian Premier League (IPL) will soon lose the interest of the international audience unless it enlarges its horizon.
The Board of Control for Cricket in http://www.senore.com/Cricket/South-Africa-c757 in 2009.
WSG is also BCCI’s marketing partner for the IPL and the CEO has expressed that the recently concluded edition of the league was not as popular amongst the television viewers around the world as some of the previous seasons.
Georgiou said, "I think the drop-off was inevitable. There was a lot of hype in the first couple of years but even 3.5 rating points (percentage of nightly audience) in India is still a very, very strong position. And that drop-off was a result of the extra
number of teams. The overall cumulative audience I think was still very good."
Apart from this issue, there is a hot debate in the cricketing world, whether IPL is good for international cricket or not. Ironically, IPL finds the majority of its supporters in India or those international players who are earning a lot every year because
of the league.
A number of high profile cricketers have been vying for a chance in the IPL rather than representing their national sides in International cricket.
West Indian cricket suffered the most as their superstars http://www.senore.com/Cricket/Pakistan-c755 back home.
It caused some of the http://www.senore.com/Cricket/Anthony-William-Greig-c45123, to ask the International Cricket Council to take necessary steps for the betterment of the highest stage of the game.
Georgiou expressed that BCCI needs to take appropriate measures to make sure that IPL remains immensely popular for international audience. He also feels that the Indian cricket officials should be focussing on quality rather than quantity in the league
"I think internationally it's challenging. At the moment the IPL is a product which is made for an Indian and South Asian audience and they need to address that," he said.
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