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When it uses the term "Cracker" in it's company name, is it a derogatory work secretly refering to a Southern Cracker who whips black slaves back in they day and the whip would make that "crack" noise; hence the term "Cracker"?In their slogan they show a white man by some old wooden barrels. Like the kind that white's would tie inslaved black men to in order to whip them.
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