IT-Marketing?

Question

Hi, im looking out for information related to IT-Marketing as i have to attend an interview in an IT-Marketing company soon.so, can any1 let me know where can i find the information and explain what is IT-Marketing exactly.thank you

Answer 1

Its better you to search on the web 1st .

in shortly

It marketing is just a way to promote yours products through internet.

http://www.praveenkumar.in

Answer 2

You would be well advised to research the company you are interviewing with to determine how they use Information Technology to market. There are SO MANYdifferent ways IT can be used in marketing, that I'm afraid you may not get the answer you are looking for here.

If you come to discover that the company you are interviewing with uses IT resources in direct mail, then look that up on the internet. If they use IT to create and incorporate consumer database information, then look that up.

Here, however is just something to think about...

If you go to the supermarket and wander up and down every aisle and leave the store without buying anything, no one in the store will even know you were there. But, on the internet, you can visit a website and the company posting the website will know EXACTLY what you did. They will know which pages you clicked on, the order you read them, how much time you spent reading each page, etc. They will then be able to use this information to help them better market their products and services to you.

That's the beauty of IT - using INFORMATION gained through TECHNOLOGY to reach one's customers more effectively.

Finally, another example of how IT fuels the marketing effort is through the use of store membership/loyalty cards. Every time you swipe a loyalty card or enter your membership number to receive a discount or rack up points, you are feeding information about yourself and your purchase to that store's database. So, the store is able to learn who you are, how often you shop, your average total purchase amount, which products you buy, which day(s) of the week you shop, etc.

IT is a huge field, and its impact on marketing is getting stronger and more important every day.

I know I rambled a bit here, but I hope this helps you understand a little bit more about IT-Marketing.